Marketing
Carmelo Anthony Named POWERCOCO's Spokesperson, VP of Innovation
POWERCOCO announced today that they would team up with New York Knicks all-star player Carmelo Anthony to promote their Next Generation Sports Drink line as acting executive vice president of innovation.
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Actress Busy Philipps Chosen as Spokesperson for BACARDI's New Classic Cocktails Light Drinks Line
BACARDI announced that they teamed up with actress Busy Philipps, best known for her work on the CW's drama "Dawson's Creek" and more recently on ABC's comedy "Cougar Town," as spokesperson to reveal their low-calorie rum line.
"Muscle Milk Recovery Grant Program" to Provide $250,000 in Grants Toward High School Athletic Programs
The Muscle Milk Recovery Grant Program launched this week, which would provide up to $250,000 in grants to help rebuild and revitalize athletic programs in high schools across the United States, corporation CytoSport announced this week.
Capri Sun Launches New Healthier Super V Drink with Fruits & Vegetables
Capri Sun announced that they launched the new Capri Sun Super V, a new drink containing fruits and vegetables that will come in the Capri Sun-branded pouch-with-straw.
Country Time Lemonade Invites Fans & Celebrities to Choose Name for New Drink Mix
Country Time Lemonade launched its new drink mix, the Half Lemonade & Half Iced Tea lemonade iced tea mix, and is looking towards a slew of celebrities and fans to choose a name for it.
SUBWAY Food Chain Aims to Open 1,200 New North American Locations in 2012
SUBWAY plans to increase the number of locations in North America in the coming months, aiming to hit 1,200 stores in the United States and Canada by the end of 2012, the franchise said in a press release Friday.
Burger King Will Be First Fast-Food Chain To Use 'Cage-Free' Eggs
On Wednesday, Burger King Corp. became the world's first fast-food chain to get all of its eggs and pork from cage-free chickens and pigs.
H&M Confirms Reports Of New Store Chain Launch By 2013
After rumors emerged this week that H**9**amp;M is planning its first luxury brand, the Swedish retailer confirmed March 29 that a new store chain will be launched in 2013.
'Hunger Games' Gorges on $214 million Global Debut
"To launch a franchise like this is incredible. It's above and beyond our expectations," David Spitz, executive vice president of domestic distribution for Lions Gate, said on Sunday. "We're just going to enjoy the ride."
Wendy's knocks Burger King out of No. 2 spot
Hamburger chain Wendy's Co
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