Marketing
McDonald's to Close 3 CosMc's Locations Just a Year After Launch
McDonald's is closing three CosMc's locations a year after launching, while planning to open two new stores in Texas in 2025.
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7UP Brings Back Shirley Temple Mocktail in Ready-to-Drink Form for the Holidays
7UP is bringing back its nostalgic Shirley Temple mocktail in a ready-to-drink version for the holidays, available at retailers nationwide for a limited time.
Examining the Tax Laws During Coronavirus: What You Need to Know
The world as we know it has irrevocably changed. The Coronavirus, or COVID-19, has caused an unprecedented global shutdown. Statistics show that on 7 April 2020, circa 95% of all US residents are at home as a consequence of state-wide lockdown orders.
The Power of Empathy in Product Development
Consideration of an end user's feelings is a potent tool for developing products What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? This was the task that marketing professors Kelly Herd (University of Connecticut) and Ravi Mehta (University of Illinois) presented to more than 200 adults, in a study of how emotion impacts creativity.
Four Ways to Make Powerful Franchise Infrastructure
Four Ways to Make Powerful Franchise Infrastructure Company infrastructure As a would-be franchisor, you must realize that your current management, operating and marketing techniques probably are insufficient in many ways for a successful franchise operation.
Great Harvest Bread CEO Says Competitors should be worried
Great Harvest Bread CEO Says Competitors should be worried Great Harvest Bread CEO Says Competitors should be worried Great Harvest Bread Company is now offering a "hub-and-spoke" bakery-cafe franchise opportunity, meaning franchisees can purchase a large territory that includes a single Great Harvest Bread Co.
How the son of a McDonald's manager made a franchise company that makes $1 billion in revenue
How the son of a McDonald's manager made a franchise company that makes $1 billion in revenue How the son of a McDonald's manager made a franchise company that makes $1 billion in revenue Anytime Fitness has been called the fastest-growing franchise business ever, zooming to 3,500 clubs by the end of 2016 including 1,000 international locations, all in 14 years.
Apple Partnership with Hermes for Watch Gets Mixed Reviews
Tech giant Apple Corp. has partnered with French luxury brand maker Hermes to produce limited edition Apple Watches meant for the high-end market.
McDonald's Refuses Burger King's McWhopper Offer for World Peace
Fast food giant McDonald's Corp. turned down the offer of rival Burger King for a one-day truce to collaborate on a "McWhopper" sandwich for World Peace Day, saying the two brands can do better than that.
Chinese E-Commerce Giant Alibaba Buys 20% Stake in Suning for $5 Billion to Boost Services
Chinese e-commerce giant Alibaba bought a 20% stake in Chinese consumer electronics retailer Suning for $4.6 billion saying the investment will help its distribution network in the country.
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