Marketing
Value, Convenience Drive Loyalty to Quick-Serve Restaurants
A recent survey of restaurant consumers in the US by Consumer Edge Insight identifies the key factors that drive loyalty to quick-service restaurants, and identifies which brands have the strongest image.
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Baskin-Robbins Offering Free Sundae on Wednesday's: Details
Baskin-Robbins, the world's largest chain of ice cream parlors, is giving out free ice cream every Wednesday until the end of March, the company said in a statement.
Burger in Irish Supermarket has 29% Horse Meat: Which Burgers to Avoid
Traces of horse meat have been found in burgers on sale in mainstream supermarkets in Ireland, the Food Safety Authority said in a statement.
McDonald's in Australia to Use DNA Spray to Catch Thieves
McDonald's in Australia are taking a stand against crime by installing a spray in more than 700 stores which covers thieves in DNA linking them to a specific crime for several months, a report says.
Largest Applebee’s Franchisee Acquires 76-unit Taco Bell
The chairman and CEO of Applebee's franchisee Apple American Group has acquired Southern Bells Inc., a franchise group of 76 restaurants - mostly Taco Bell but also some KFC and Pizza Hut units - in Indiana, Illinois and Kentucky, according to a statement.
Domino's Expands $5.99 Value Offer to Non-Pizza Menu Items
Domino's Pizza, the nation's second-largest pizza chain, is rolling out a nationwide promotion to complement its $5.99 pizza value deal which will now include non-pizza items like pasta, chicken and sandwiches.
Coca-Cola to Address Obesity For the First time in New Commercials
Coca-Cola, the world's top beverage company, is launching a campaign where it tackles obesity head on and defends its own health initiatives by promoting its sugar free soda offerings.
Lettuce Recall at KFC and Taco Bell in Canada Following E. Coli Outbreak
Canadian officials recalled romaine and iceberg lettuce sent to KFC and Taco Bell on Monday that is believed to be the source of an E. coli contamination in the country.
Taco Bell Testing $1 Cravings Menu
Taco Bell, the Mexican food chain, is rolling out a new value menu that poses a greater challenge McDonald's Dollar Menu.
KFC to Open First Store in Mongolia This Year: Report
KFC will open its first store in Mongolia later this year following a partnership by its parent company, Yum! Brands Inc. and Tavan Bogd Group.
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