Papa John's is offering a new competition in time for the Super Bowl XLVII called the Coin Toss Experience which includes a new twist: each fan will vote "heads" or "tails" as individuals at www.papajohns.com or at the brand's Facebook page, ensuring a free large one-topping pizza for those who correctly call the Super Bowl coin toss.
"Unlike last year when everyone who voted was cheering for 'heads,' this time people tuning in will be cheering for either 'heads' or 'tails,' depending on how they called the coin toss individually," said Denver Broncos quarterback Peyton Manning, who unveiled the promotion in a television commercial that debuted Sunday with Papa John's Founder, Chairman and CEO John Schnatter and sports commentator Jim Nantz, who will call Super Bowl XLVII. "This should make it even more fun, and it guarantees that Papa John's will give away more pizzas."
Papa John's Super Bowl XLVII Coin Toss Experience is the crescendo of a season-long engagement with NFL fans during which the brand gave away 2 million large pizzas - double the number Papa John's gave away during the NFL's 2011 regular season. Momentum built in October when customers were offered a free pizza after making a purchase in celebration of Manning becoming a Papa John's franchisee, and later when Schnatter and Manning announced "18-Point Sundays," offering a large pizza to Papa Rewards members for only 18 points (Manning's number) rather than the customary 25 points. By season's end, the duo upped the ante even further, offering a large pizza for Papa Rewards members for just 7 points.
Consumers can call "heads" or "tails" for the Super Bowl XLVII coin toss through 11:59 p.m. PST, Saturday, Feb. 2, the night before the game, at papajohns.com or Papa John's Facebook page. Americans who correctly call the coin toss will receive an email Monday, Feb. 4 with instructions on how to claim their pizza. As a bonus, just for voting, fans will get an offer for 35 percent off their next pizza at papajohns.com through February 2.
Papa John's will remind fans about its Super Bowl XLVII Coin Toss Experience now and up to game day via an integrated marketing campaign that includes a national television commercial featuring Peyton Manning and Jim Nantz, digital media advertising, social media (#headsortails), print advertising and more.
