Domino's Pizza, the nation's second-largest pizza chain, is rolling out a nationwide promotion to complement its $5.99 pizza value deal which will now include non-pizza items like pasta, chicken and sandwiches.
Ann Arbor, Mich.-based Domino's Pizza is expanding its current offer of two medium two-topping pizzas for $5.99 each to let customers substitute many of the chain's other items into an order for $5.99, including Oven Baked Sandwiches, Penne Pastas, Stuffed Cheesy Bread or an eight-piece order of chicken.
Russell Weiner, Domino's Pizza chief marketing officer had the following to say about the deal. "Our customers have loved being able to enjoy their favorite two-topping pizzas for $5.99, and now they can try pastas, chicken, stuffed cheesy bread and sandwiches for the same value," said Russell Weiner, Domino's Pizza chief marketing officer.
"It can be scary to try something new, so we're encouraging our customers to be a little bit more daring this New Year, and in exchange we'll face fears of our own."
He added that more than 80 percent of Domino's menu items have been introduced since 2008, allowing Domino's to position itself as "not just a pizza company" while it fights other chains for its share of traffic in January and February.
"We're making it so Domino's can deliver variety at a great price to our customers' next sports-viewing party or when the winter nights get too cold to go out with the family," Weiner said.
