Marketing
McDonald's Expands Their Build-Your-Own-Burger Test
McDonald's seeks for the perfect burger combination with their build-your-own-burger experiment.
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Samsung Releases Mockery Videos About Apple
Samsung releases six videos on Youtube mocking Apple's event on Tuesday. Samsung released a Youtube video advertising mocking the botched livestream during Apple's event on Tuesday.
Burger King Introduces All-Black Burger
Burger King Japan will launch this month the third generation of their black burgers. Burger King joins the absurdity in Japan and introduces a burger with black bun, black cheese, and blank ink to top it all off.
Consumers Prefer Authentic Restaurants Over Clean Ones
A study conducted by a team of researchers from Stanford shows that consumers prioritize a restaurant's authenticity over its cleanliness.
IKEA Mimics Apple's Marketing In A Satirical Promotional Video
IKEA Singapore unveils on Friday their new catalogue in a video reminiscent of Apple's marketing direction.
Groupon Solves Restaurants’ Off-Peak Dilemma
The discount website Groupon launched a new platform that let merchants set time-specific deals to boost business during off-peak hours.
American Express Brings Fashion Week To Social Media
American Express collaborates with Katie Rodgers to sketch fashion bloggers as part of the celebration of the New York Fashion Week.
Abercrombie & Fitch Says Goodbye To The Logo Era
American retailer Abercrombie & Fitch changes marketing plan by eliminating logo branding in their clothes.
Scalping can raise ticket prices
Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. But is that always true?
Traffic light labels can give a false sense of security
The labeling of product attributes using a traffic light system influences consumers in their purchasing decisions.
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