Gatorade released a Derek Jeter tribute video on Thursday, which immediately went viral online as it was shared on different social networking websites, getting more than two million hits since it was posted.
Gatorade, who is one of the long-time sponsors of the New York Yankees superstar, unveiled the 90-second ad on YouTube and will be shown on TV for the first time on Saturday.
In the Derek Jeter tribute video, the Yankees superstar was seen walking his way into the Yankee Stadium before one of their previous games. Jeter interacted with fans, who were obviously surprised to see their baseball hero.
According to Molly Carter, Gatorade's senior director of consumer engagement, told Adweek that the video was filmed in July. They roped off an area in the Bronx and allowed Jeter to do anything he wants to. He then thanked his fans, who have shown him tremendous support over the past 20 years.
Carter also revealed that the background music, 'My Way' of Frank Sinatra, was personally picked by Jeter, who said that is the best song to sum up his illustrious major league baseball career.
In a Derek Jeter tribute video report on Newsday, the 40-year-old shortstop said that he has always liked the song, which is quite fitting for his situation, particularly the "And now the end is near" line as Jeter is playing in his final season in the league.
"I like the song," Jeter said. "I've always liked the song. It's fitting. I thought it fit for what I'm going through. I'm happy we were able to use it."
"It was an opportunity, I felt deservedly, to thank people, which I've been consistent with every time I spoke, how much the fans have meant to me in my career. So it's sort of a way to thank them for what they've meant to me. So it was a fun experience," Jeter added.
Aside from the video, Gatorade will also release a print ad where Jeter wrote: "New York, You've been with me for the past 20 years. Your grit fueled my will. Your history strengthened my resolve. Your scrutiny exposed my flaws. Your expectation was my inspiration. From my first at bat until my final out, you helped me make who I am. For that I am forever thankful."
