London Fashion Week has been famous for its vanguard clothing, however designers are relying on Twitter and Facebook to head the sector's digital invasion and satisfy clients' wish for rapid fashion.
With UK's sales from online to grow in 2014, the sector's upper class has used social media to reach out to tech-lover clients.
Topshop, which is expected to put up a branch in Fifth Avenue, launched its six limited products on Facebook that were for sale. These clothes were not worn in London Fashion Week.
The owner of the brand, also made an interactive space in its branch in London, wherein followers can use Instagram to be featured.
Almost half of the London Fashion week designers use websites. And majority of consumers nowadays purchase everything using a tablet.
The digital marketing drive from fashion labels is a way to maximize mostly social-media inclined shoppers and draw sales from them, as per analysts' observation.
"Smartphones and tablets help increase sales since shoppers search for clothes anywhere and anytime," as explained by senior fashion analyst of Mintel during the press release.
"Nowadays, locals are relying on devices to shop, which makes it easier and more accessible for them.
Fashion sector of Britain has been trying to be on top of the digital group. Core group of British Fashion Council has been promoting digital program that will change London to the most tech-expert fashion capital.
Designers are also relying on social media to promote their names, like Hunter, famous for its classy boots, made a quick real-time clips and posted on Twitter. The brand worked with Grabyo for making the video, a program that lets the user come up a real-time clip. Hunter made use the clip to market the product to the world.
With designers seeking to be unique, and consumers prefer accessibility to the current fashion, technology will play a huge role to secure that fashion is always updated.
