Jack in the Box, which owns Qdoba, announced that it will not charge customers for adding guacamole or cheese to their dishes, Fox Business reports.
It is introducing the initiative at over 600 store locations around the country.
According to the site, Qdoba will offer a two-tiered pricing structure that incorporates price differences in vegetables, beef, chicken, pork and steak. The company expects to surpass the $1 billion revenue mark with the new strategy as it did in the last financial quarter.
Oppenheimer stock analysts increased their price target on shares of Jack in the Box from $65 to $79, Sleek Money reports, offering a hopeful future for the company's revenue.
The company is slated to have a "buy" rating on its stock and has been faring well in the market overall.
Oppenheimer analysts also expect an upside of 16.14 percent from Jack in the Box's current stock price, the website also reports.
Qdoba was founded in 1995 in Denver Colorado as a subsidy of Jack in the Box.
