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Chick-fil-A is making a surprising move into the streaming industry. The fast-food chain is preparing to launch its own streaming platform later this year, focusing on family-friendly, unscripted programming.
The company has partnered with several production companies and traditional studios to develop original shows, including a new game show produced by Glassman Media and Sugar23, according to Deadline.
Chick-fil-A to Enter Streaming Market
While Chick-fil-A has not officially commented on the initiative, the move appears to align with a broader trend of companies entering the streaming market. For instance, Disney's success with Disney Plus has inspired other companies, like Walmart's partnership with Paramount Plus, to explore similar ventures.
Chick-fil-A's streaming platform is expected to feature a range of content, starting with unscripted series. Future plans may include scripted series, animated shows, and other exclusive content. The decision to enter the streaming industry might be a strategic move related to advertising or customer engagement, though details remain unclear.
Chick-fil-A's Entertainment Ties
The Cathy family, who owns Chick-fil-A, has connections to the entertainment industry through their involvement in Trilith Studios in Atlanta. This connection might provide insight into Chick-fil-A's new venture into streaming.
Producer Brian Gibson has been in discussions with several producers regarding potential content for the platform's upcoming launch, which may happen later this year. There has been some discussion regarding animated and scripted projects as well. Chick-fil-A once created an animated series called Stories of Evergreen Hills for its website.
A new streaming channel called 50 Cent Action was unveiled earlier this month, according to Complex. This free ad-supported platform is a collaboration between 50 Cent and Lionsgate, offering viewers an intriguing new option. Meanwhile, 50 Cent has established a track record of creating special material like Power, unlike Chick-fil-A.
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