Franchise News

Kroger Faces Backlash as Customer Discovers Missing Ingredient in Private Selection Ice Cream

May 28, 2024 08:57 AM EDT | By Jep Collins

scoops of ice cream in a bowl

(Photo : Pexels/minche)

A Kroger customer was surprised that an ingredient advertised on their ice cream tub was missing. Puzzled by the oversight, the customer took photos of the ice cream to document the error.

Shopper Finds No Blueberries in Ice Cream

Private Selection, a brand exclusive to Kroger and its affiliates, offers various products, including a unique ice cream flavor called Maine blueberry Belgian waffle cone. However, a customer was dismayed that her ice cream tub lacked the promised blueberries. \

She documented the discrepancy by photographing the ice cream and sharing the images on social media, highlighting the absence of the blueberry swirl on the product's packaging.

According to the product description, the Private Selection Maine Blueberry Cheesecake Ice Cream is marketed as a decadent treat. It is supposed to feature-rich blueberries and flaky crust pieces blended into blueberry cheesecake ice cream, complete with a lush blueberry swirl. This combination promises a truly luxurious indulgence for dessert lovers.

The brand enthusiast customer expressed confusion and disappointment over her latest purchase of Kroger's Private Selection ice cream. She noted a key ingredient was absent from her blueberry waffle cone pint-no blueberries. "Wonder how that happened," she mused in her social media post.

In response to her complaint, Kroger swiftly addressed her concerns. "We're very sorry to see this," the grocery chain commented, urging the customer to provide more details so they could investigate the issue further.

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Shoppers Frustrated with Kroger Services

persoin holding a grocery basket

(Photo : Pexels/MikeJones)

According to The U.S. Sun, recent complaints about Kroger go beyond just missing ingredients in ice cream. Shoppers are voicing frustrations with various aspects of the grocery chain's services, including home delivery and self-checkout systems.

One customer was particularly upset after a home delivery order cost him more than anticipated. He pointed out that Kroger failed to notify him that the prices of items in his cart had increased due to a change in weekly sale terms, which took effect at midnight on Wednesday.

He ended up paying 30% more than expected. The customer expressed his displeasure on social media, suggesting, "On delivery orders, you should warn the customer if an item is coming off sale or coupon in the cart before purchase." Fortunately, he was reimbursed for the discrepancy, and Kroger apologized.

Another cropping issue is the grocer's reliance on self-checkout registers, particularly during peak times. A shopper expressed his outrage after finding only self-checkout options available at his local Kroger during a busy shopping period. "They wouldn't even know if I just left without paying, but I wouldn't do that," he commented, highlighting potential oversight in the store's monitoring system.

Additionally, other customers have been annoyed by the inability to mute the audio prompts at self-checkout machines, a previously available feature. This small but significant change has added to the growing list of grievances against the retailer.

These incidents reflect a broader dissatisfaction among some Kroger customers, who feel that the convenience and customer service aspects of the shopping experience could be significantly improved.

Related Article: Costco Controversy: Shopper Slams Return of Half-Eaten Pickles as 'Policy Abuse'

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