Dunkin' is launching a huge new 40-ounce "Wicked Lahhhge" tumbler, just in time for the Memorial Day weekend, the company said in a recent announcement.
According to the press release, the "Wicked Lahhhge" Tumbler, which draws inspiration from the famous New England accent, will be available exclusively at select Dunkin' stores nationwide starting May 20th.
Dunkin' Debuts Massive 40-Ounce Tumbler
As reported by Fox Business, Dunkin' is making a splash with its new "Wicked Lahhhge" tumbler, which is ideal for anyone who likes large beverages.
"Go big or go home with 40 ounces of your favorite iced beverage - whether it's a Dunkin' Iced Coffee to kickstart your morning at the farmers market or a Dunkin' Refresher to keep you cool by the pool," the company explained.
The "Wicked Lahhhge" tumbler holds a full 40 ounces, more than any other single-serving drink previously offered by Dunkin'. Previously, the largest options available were a 32-ounce cup for iced drinks and a 24-ounce cup for hot beverages.
The tumbler's name, "Wicked Lahhhge," is a nod to the iconic Boston accent, renowned for its unique pronunciation traits such as dropping the "R" in words-a linguistic feature with roots in the early English settlers of the region. The term "wicked," commonly used in Boston to mean "very," adds a local flavor to the product name, though its exact origins remain a bit of a mystery.
According to its website, Dunkin' is gearing up for Memorial Day by offering an exciting deal for its reward members. From Wednesday, May 22, through Sunday, May 26, Dunkin' Rewards members can earn triple points on all large iced beverages.
This special promotion is perfectly timed to refresh travelers on their Memorial Day road trips.
This is not the first time Dunkin' has manipulated the size of its offerings. In March, the company had fun by renaming its "small" iced coffee to "Short King," a playful internet term describing men under 5 feet 8 inches tall.
With this new, generously sized tumbler, Dunkin' continues to embrace and celebrate its New England heritage in a big way.
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Customer Excitement for Dunkin's New Tumbler and Flavors
Dunkin's new "Wicked Lahhhge" tumbler has stirred excitement among customers, though it's only available at select locations. "This is exactly what I need," a fan expressed on X, formerly known as Twitter. Another joked, "I sure hope this isn't a joke," reflecting the anticipation for the oversized drink. A third customer eagerly requested, "A wicked lahhhge almond mocha cold brew, please!"
For those without access to the new tumbler, Dunkin's largest available sizes remain at 32 ounces for iced drinks and 24 ounces for hot beverages, in contrast to Starbucks' largest offering, the 30-ounce Trenta.
This launch is part of a broader introduction of new products by Dunkin', which rolled out several items with classic summer flavors earlier this month. Among them is the Kiwi Watermelon Refresher, a vibrant nod to the popular Starbucks refreshers, available with green tea or lemonade. The Watermelon Burst donut also debuted, featuring a watermelon-flavored jelly filling and a sugary coating.
Dunkin' celebrated National Donut Day on June 7 by introducing the Blueberry Donut Coffee and the Vanilla Frosted Donut Signature Latte. The Blueberry Donut Coffee has won over some fans, with one stating, "When you realize Dunkin' Donuts has sweetened iced green tea with blueberry flavoring, I might have to betray Starbucks guys. Oh well."
The new Sparkd' Energy drinks in Berry Burst and Peach Sunrise flavors also caught customers' attention, offering a fizzy, fruity alternative to traditional iced coffees with significantly less caffeine.
Dan O'Connor of The U.S. Sun, a dedicated Dunkin' fan, noted the drinks were "strongly carbonated" like a typical seltzer but with a slightly bitter aftertaste. Despite the initial unfamiliarity, he remarked, "Still, I managed to finish the rather light drink within about half an hour. A few hours later, I was still a bit jittery. I was glad I hadn't ordered a large," suggesting a cautious approach for those new to the product.
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