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Grand Opening: Dainese’s Latest Flagship Store Brings Advanced Protective Gear to Atlanta

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Open store sign
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Dainese opens new flagship store in Atlanta, offering customized protective gear and innovative safety technology.

Dainese, a global leader in protective clothing for sports, has announced the grand opening of its newest flagship store in Atlanta.

New Dainese Store Debuts Advanced Gear

According to Road Racing World, the newly opened Dainese store in Atlanta showcases a wide variety of the brand's latest motorcycle apparel, including leather suits, jackets, pants, gloves, boots, and state-of-the-art protective equipment.

Known for its commitment to safety and continuous innovation in design and technology, Dainese is dedicated to meeting the changing needs of motorcyclists.

A standout feature at the Atlanta D-Store is the world's most sophisticated wearable airbag system, suitable for any type of rider. The store features D-air racing suits and jackets designed for street and touring and the Smart Jacket.

This cutting-edge airbag vest offers top-level safety and can be worn over any outfit, ensuring that all riders benefit from Dainese's latest innovations.

Per Power Sports Business, the Atlanta D-Store by Dainese offers visitors a unique opportunity to design their personalized racing suits through the Custom Works program. Customers can choose their suit's colors, graphic designs, logos, and more.

Additionally, the store features the latest AGV Helmets, including the newly launched Streetmodular, K6, Pista GP RR Limited Edition helmets, the AX-9, and the Legends Collection. The store also carries the entire 2023 collection of TCX Boots, designed for protection and comfort in all seasons, both on and off-road.

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Dainese Atlanta Store Offers Unique Services

A man wearing a Dainese leather jacket
Unsplash/EnzoB

Louis Ortega, General Manager of Dainese North America, expressed his excitement about the new store: "Every Dainese store is unique, and the Atlanta store is a testament to that. We're thrilled to open our doors in this dynamic city, a hub for motorcycle enthusiasts. We aim to make this location a key gathering spot for the local motorcycle community, offering group rides, special events, and a place for riders to connect."

Located at 2905 Cobb Parkway SE Suite 110, Atlanta, GA 30339, near the Cumberland Mall exit off the 75 expressway, Dainese Atlanta plans to host regular group rides and meetups, fostering a vibrant community among local riders.

According to the Dainese website, the new Dainese Store in Atlanta is positioned as a central hub for dynamic sports enthusiasts due to its proximity to notable locations like the Trail of the Dragon, historic Road Atlanta, and several nearby racetracks. The store showcases extensive collections for motorcycle and mountain biking enthusiasts.

The Atlanta location includes a Custom Works area where staff can take measurements and customize apparel. Customers have various options for made-to-measure technical apparel, utilizing an extensive selection of materials, colors, lettering, and patches that Dainese offers.

Additionally, the store provides specialized services for the care of Dainese and AGV products, including a sanitization service for garments and helmets. Support for product warranties and D-air systems is also available.

The store facilitates the convenience of in-store pick-up and returns for online purchases made on the Dainese website. It offers exclusive Home Delivery services, enhancing the shopping experience for local customers.

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