A Target customer has expressed anger after being told they can't use the self-checkout anymore because of a new store policy. This rule now restricts how many items they can scan at these stations.
Additionally, many shoppers complain that there aren't enough cashiers at regular checkout lines, which increases wait times.
New Item Limit Frustrates Target Shoppers
Target introduced a new rule in March at all its stores nationwide. Now, customers can only scan up to 10 items at self-checkout registers.
Many shoppers are unhappy with this change. They have been voicing their frustration on platforms like Facebook. One shopper shared their annoyance after a recent visit to their local Target. They tried to use the self-checkout with 12 items, but the system stopped them because of the new item limit.
"Target is ridiculous," they posted on Facebook. "Self-checkout kicked me out because I had 12 rather than the ten items."
According to the shopper, the store had not been strict with the rule before but started enforcing it suddenly. When they moved to a regular checkout line, they faced another problem: a long wait due to understaffing.
"Then I go in line, wait for five minutes because one person is working," they wrote.
The customer was confused and frustrated by not being able to use the self-checkout when it was available and not busy.
"No one was even using self-checkout. I get it if it's packed, but come on," they added.
Other customers commented to express their dissatisfaction with Target's new policy.
One commented, "They are getting worse and worse. "No one is ever at the registers!"
Another person suggested, "I think self-checkouts need to be banned."
Also Read: Target's Limited Self-Checkout Hours Spark Long Lines, Shopper Discontent
Target's New Policies Spark Shopper Ire
According to The U.S. Sun, Target has implemented more than just the ten-item limit at self-checkouts, which has frustrated customers. In February, the retailer confirmed that some stores would also be reducing the operating hours of their self-checkout registers.
One shopper complained on X (formerly Twitter): "Target closing their self-checkout has made going to Target quite unbearable."
This change has reportedly made the wait times at regular registers significantly longer. Another user on X shared their experience, stating, "My local Target closed the self-checkout lines, so it was back to waiting an eternity to get checked out."
These new adjustments at Target have led to growing dissatisfaction among its customers, who find shopping at the store increasingly inconvenient.
As reported by the Franchise Herald, Target has introduced express checkout lanes in its stores to make shopping quicker during busy times. This new feature, successfully tested in 200 locations, is designed for customers with ten items or fewer.
According to USA Today, Target announced that "Express Self-Checkout will be available during the busiest shopping times." The operational hours for these lanes will vary depending on each store's specific needs.
In addition to the express lanes, Target plans to open more lanes with clerks to assist those with larger shopping loads, people who need more help, or those who prefer personal interaction at checkout. This strategy aims to improve the checkout process for all shoppers, making their store exits quicker.
Target's flexible approach allows each store's management to adjust the availability of manned lanes and self-checkout hours to meet local demands best. This adaptability ensures a more efficient and tailored shopping experience for all customers.
As Target launches these new express checkout lanes, it's clear that other retailers are also modifying their strategies to better cope with current retail challenges.
Related Article: Target's Checkout Change Sparks Outrage, Boosts Walmart's Shopper Base
