Dave & Buster's has introduced a new feature that allows customers to place bets on arcade games.
This option is available exclusively to loyalty members through the Dave & Buster's mobile app.
Dave & Buster's Introduces Betting for Arcade Games
Dave & Buster's has announced that individuals 18 and older can soon place real money bets on arcade games. This new feature is currently under development and is expected to launch in the coming months, according to NBC affiliate WCAU-TV in Philadelphia, Pennsylvania.
The betting functionality will be powered by Lucra, a company known for its gamification software that originated from its sports gaming platform. This partnership aims to transform the traditional arcade experience by integrating cutting-edge technology.
Simon Murray, Senior Vice President of Entertainment and Attractions at Dave & Buster's, expressed enthusiasm about the collaboration. "This new partnership will provide our loyalty members with real-time, exceptional gaming experiences and underscores our commitment to enhance our customer experience with innovative technology continually," Murray stated.
Lucra's Chief Operating Officer, Michael Madding, highlighted the strategic goal of the new feature. "We're encouraging customers to engage in a new way, which will increase both the time they spend with us and their spending," Madding explained.
Founded in 1982, Dave & Buster's has expanded to 223 locations across North America. The company also operates 59 Main Event branded stores, which feature bowling, laser tag, a variety of arcade games, and virtual reality options.
As this new betting feature rolls out, customers are reminded of the risks associated with gambling. For those seeking assistance with gambling-related issues, resources such as 1-800-GAMBLER are available.
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According to The U.S. Sun, Dave & Buster's is set to enhance its mobile app through a partnership with Lucra, incorporating the latter's gamification software. This update will allow loyalty members to compete against each other digitally.
A company press release revealed that players will be able to earn rewards and access exclusive perks as they engage in friendly competitions with their peers.
Details about the app are still limited, but Lucra is committed to creating a secure and reliable platform. The company aims to reshape the perception of cash-based competitions by promoting the app as a "fun, friendly, and social experience," the press release stated.
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