Red Lobster is planning a big surprise for its customers by changing one of its classic menu items, but it's only for one day.
The popular seafood chain has revealed that it will add a new twist to its famous biscuits.
New Twist on Red Lobster's Classic Biscuits
Red Lobster's beloved Cheddar Bay Biscuits have been a crowd-pleaser for over three decades. But this April Fools' Day, the seafood chain is switching things up with a playful twist: introducing Cheddar Bay Breadsticks.
These new breadsticks promise the same savory taste fans adore, now in a stick form designed to be the ultimate sauce-scooping tool. Red Lobster aims to add a layer of deliciousness to mealtime, calling it a step up in "dough-liciousness."
Sara Bittorf, the chain's chief experience officer, expressed confidence that the Cheddar Bay Breadsticks will be a hit. They offer a fresh way to enjoy a familiar flavor.
From noon to 7 p.m., visitors to the Red Lobster location in Times Square, New York City, can try out the breadsticks for a limited time. However, there's a catch: each table can only receive one basket, and the offer is exclusive to dine-in customers.
The announcement sparked a wave of excitement on social media, with fans expressing surprise and enthusiasm. One user on X couldn't hide their astonishment, asking, "Are you for real, Red Lobster!?"
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Red Lobster's Big Menu Update: Endless Shrimp Forever
Even as the Cheddar Bay Breadsticks make a brief appearance, Red Lobster has another significant update that's here to stay. The seafood chain has transformed its Ultimate Endless Shrimp special from a temporary treat into a permanent menu fixture.
Initially a short-term promotion, the Endless Shrimp deal lets diners enjoy as much shrimp as they desire for a set price. What started at $20 has since climbed to $25, but it includes a side dish and offers a variety of shrimp dishes for guests. Diners can mix and match options such as Crispy Sea Salt & Vinegar Shrimp, Garlic Shrimp Scampi, Grilled Shrimp Skewer, Parrot Isle Jumbo Coconut Shrimp, Walt's Favorite Shrimp, Shrimp Linguini Alfredo, and Popcorn Shrimp.
Customers begin with an order of three dishes, and as soon as they're ready, servers will bring more rounds of their chosen shrimp delights. This change comes after the promotion proved overwhelmingly popular, despite the restaurant facing significant losses when it was first introduced at a lower price.
Red Lobster's adjustment to a permanent offering ensures that shrimp lovers can indulge in their favorite seafood any day.
Meanwhile, Red Lobster has introduced Jonathan Tibus as its new Chief Executive Officer. He succeeds Horace Dawson, who retired after dedicating more than two decades to the seafood chain. This leadership change comes at a crucial time for the brand.
Critics, including Darren Tristano from FoodserviceResults, have not shied away from pointing out the difficulties ahead for Tibus and the company.
Describing Red Lobster as a "zombie brand," Tristano highlighted the chain's current state of uncertainty and its struggle to find a clear path forward. He speculated on potential outcomes for the brand, including a turnaround, bankruptcy, or even a sale in the face of adversity.
This leadership transition unfolds as Red Lobster faces significant financial challenges, with reported losses surpassing $20 million in 2023 alone. The road ahead for Tibus and the company appears to be fraught with obstacles as they work to navigate these turbulent waters.
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