Bloomingdale's Inc., a well-known department store, is getting ready to launch its very first outlet location in Georgia. The company aims to set up a shop in a part of what used to be a Bed Bath & Beyond store at Buckhead Station.
This plan comes from a permit application that Bloomingdale's submitted to the City of Atlanta. The new store will take up 24,000 square feet, which is a bit over half of the space previously used by Bed Bath & Beyond in the shopping center, as stated on the property owner's website.
Bloomingdale's Outlet: A Sneak Peek
Bloomingdale's Inc. is investing $1,250,000 to build its new outlet store, based on a building permit application submitted to the City of Atlanta.
This project will involve some minor demolition that doesn't affect the structure. In addition, new partitions, ceilings, and lights will be installed, and the finishes on floors and walls will be updated. The work also includes updates to the mechanical, electrical, and plumbing systems.
The layout plans reveal different sections dedicated to women's and men's apparel, shoes, luggage, jewelry, and handbags. The design also includes a section for home goods and several fitting rooms.
This new Bloomingdale outlet is set to replace the closed Bed Bath & Beyond. According to a site map from Regency Centers, nearly 16,000 square feet of space is still available next to the upcoming outlet.
Another popular shopping area is Lenox Square in Buckhead, where there is a Bloomingdale's store. This high-end department store is part of the Macy's Inc. family.
Bloomingdale's Expands Amid Macy's Closures
Bloomingdale's operates a single department store in Georgia, located at Lenox Square, Atlanta. This follows the 2012 shutdown of its Perimeter Mall outlet. The store is known for its high-end offerings, including the latest in women's fashion, men's clothing, and various home goods.
Despite Macy's, Bloomingdale's parent company, announcing plans to close 150 of its "unproductive" stores over the next three years-with 50 closures expected by the end of this year-the brand is moving towards luxury markets.
This strategy appears to be paying off better. Macy's intends to open 15 new Bloomingdale's and 30 Bluemercury luxury cosmetic stores, indicating a shift towards more upscale and profitable ventures.
This expansion reflects Macy's broader strategy to revamp its brand and retail experience. Tony Spring, the new CEO of Macy's and former head of Bloomingdale's, emphasized the company's commitment to rejuvenating customer relationships through enhanced shopping experiences, curated product assortments, and attractive pricing.
This move is part of Macy's effort to differentiate its stores with exclusive private brands, aiming for higher profit margins and a unique market position.
Macy's has announced that Spring will oversee key areas, including digital platforms, customer engagement, product selection, and branding strategies. He will also manage operations for both Bloomingdale's and Bluemercury.
In addition to leadership changes, Macy's board will be growing from 14 to 16 members, allowing for broader oversight and expertise.
The company also revealed that its Chief Financial Officer, Adrian Mitchell, 49, who has been with Macy's since 2020, will also serve as the Chief Operating Officer. In this expanded role, Mitchell will lead the teams responsible for the stores, technology, and supply chain while continuing to oversee financial and real estate matters.
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