Local shoppers are sad about the upcoming closure of a well-liked store for outdoor gear and clothing. This store, which has been part of the community for many years, will shut its doors in just a few days.
In Santa Monica, California, people who enjoy climbing, hiking, and camping must look for a new place to buy their equipment. REI, known for being a go-to spot in the city, has announced that it will close its location here by the end of February.
This closure marks the end of an era for the store that has been a favorite among outdoor enthusiasts in the area.
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REI's Santa Monica Store Closure Impacts City's Retail Landscape
This store has been a part of Santa Monica since 2006, and its closure is seen as a significant loss for the city's retail scene.
The Santa Monica outlet's shutdown came when the city's shopping district was trying to recover from recent challenges. Over the past few years, the area, known for attracting tourists, faced difficulties due to the COVID-19 pandemic. These challenges led to a decrease in business activity and foot traffic.
Moreover, the city has been grappling with concerns about public safety and homelessness. These issues have sparked debate among residents, with some feeling these problems are exaggerated. A review by The Times in late 2022 showed a significant drop in police calls in 2020 compared to the previous six years, and the numbers have remained fairly steady since then.
In a recent announcement, REI explained that the closing of their Santa Monica store is due to changes in customer needs and business operations.
Megan Behrbaum, a spokeswoman for REI, spoke to the Santa Monica Daily Press, emphasizing that the decision to close the store was not easy. "We carefully considered the store's positive impact, our presence in the market, and external factors," Behrbaum said.
She pointed out that while Santa Monica continues to attract locals and tourists, the demands of REI's customers and the nature of their business have evolved over the nearly 20 years they have been in the community.
Additionally, Behrbaum noted changes in the overall business environment and rising costs as significant factors in their decision.
REI Adapts to Changing Retail Trends in Santa Monica
Despite Santa Monica's continued popularity, REI's customer demands and business operations have evolved over their near two-decade presence. The overall business environment, particularly the rising costs, also influenced this decision.
This move affects local shoppers and reflects broader retail challenges in Santa Monica. As the city transforms, REI's closure highlights the dynamic nature of retail and community spaces.
Positive feedback has been received for REI's new Marina del Rey store, with customers praising knowledgeable staff and a wide range of outdoor gear and clothing. The Manhattan Beach location has also been commended for its diverse product range.
Since its inception in 1938, REI has grown significantly, boasting around 23 million lifetime members and approximately 181 stores across the United States.
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