Taco Bell adds a new twist to its breakfast menu by transforming a fan-favorite dessert into a cereal.
This new offering features crunchy bites filled with cinnamon swirls, giving fast food enthusiasts a fresh way to savor their beloved Cinnamon Delights.
Taco Bell Unveils Cinnamon Twists Cereal
Taco Bell is revolutionizing breakfast by partnering with Uber Eats to introduce a new cereal: Cinnamon Twists Cereal.
Launched on Tuesday, this cereal is a miniature version of the popular Taco Bell Cinnamon Twists, coated with cinnamon and sugar. It's available exclusively in certain areas through the Uber Eats app for a limited period.
In a statement, Uber Eats expressed excitement about this innovative move, saying, "We've transformed your favorite crunchy, cinnamon-flavored twists into a cereal for the very first time."
Taco Bell's new cinnamon and sugar snack-turned-cereal is making a splash, and fans can get it delivered right to their door with no extra cost if they are Uber One members. Just use the Uber Eats app to have this breakfast or snack option brought to you.
From January 16-22, Uber One members in select cities - New York City, Chicago, Atlanta, Los Angeles, Miami, and Dallas - can enjoy a mini-box of this cereal with free delivery on any Taco Bell breakfast order placed through Uber Eats before 11 a.m., as long as supplies last.
For Taco Bell Rewards Members, there's more good news. The first 500 customers on January 23 can grab a free box of Cinnamon Twist Cereal during the Taco Bell Tuesday Drops event.
Additionally, from January 16-22, all customers can benefit from a $5 discount and receive free Cinnamon Twists on any Taco Bell breakfast order over $15 placed via Uber Eats at participating locations across the U.S., subject to availability.
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Mixed Reactions to Taco Bell's Cereal Promo
Social media buzzed with excitement and skepticism as fans of the popular taco chain reacted to Taco Bell's latest promotion. Enthusiastic posts and pictures flooded platforms, with one user declaring their readiness to order from Uber Eats just to get a free box of Taco Bell's new cinnamon twist cereal.
Another user expressed their fondness for the cinnamon twists yet was surprised by the idea of them as a cereal.
A picture posted by a fan, showing their cereal box with a cheerful "good morning" message and tagging Taco Bell, sparked further interest. In response to queries about where to find this unique cereal, fans shared tips about getting a free box with every breakfast order on Uber Eats for a limited time, mentioning it's only available in select markets.
However, not everyone was on board with the new product. On a Reddit forum, skepticism reigned. Comparisons to Cinnamon Toast Crunch were made, with one user commenting, "We have Cinnamon Toast Crunch at home."
Others debated the growing trend of brand crossovers, suggesting a need to "dial things back." Some even questioned the appeal of Taco Bell's original cinnamon twists, comparing it to a hypothetical candy corn cereal. Amidst the debate, fans of the twists chimed in, defending their favorite snack.
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