Texas Roadhouse's Burger announces its plan for significant expansion, aiming to double its location by 2024.
The burger chain has quickly become one of the fastest-growing restaurant names in the country, a title it claimed in March. Its burger-focused, fast-casual offshoot, Jaggers, is also on the rise. Jaggers opened in Noblesville, Indiana, in 2014 and serves fresh-made burgers, sandwiches, chicken tenders, and salads.
With eight locations in Louisville, Kentucky; Indianapolis, Indiana; Southern Indiana; and Jacksonville, North Carolina, Jaggers is potentially set to double this count.
Texas Roadhouse's Burger Anticipates Major Expansion
During a recent earnings call for the third quarter, Jerry Morgan, the CEO of Texas Roadhouse, shared plans for the company's growth. He mentioned that in 2024, they are planning to open three new Jaggers restaurants.
Additionally, Morgan noted that their franchise partners are expected to launch around nine recent locations internationally and within the country, including four Jaggers locations.
Next year, patrons could see seven new Jaggers restaurants, adding to 15. According to Nation's Restaurant News, Jaggers has been growing slowly, starting with only two locations in early 2020 and three by the end of the year.
In 2021, Jaggers made a deal with The Saxton Group to open ten restaurants in Texas and Tulsa, Oklahoma, which are still being developed.
The pace picked up in 2022, with two more restaurants added and a new mobile app with a loyalty program launched. In 2023, Jaggers opened three more locations, making eight in total.
Kent Taylor, the founder of Texas Roadhouse who passed away, started Jaggers to offer burgers better than Five Guys, chicken tenders, and sandwiches that rival Raising Cane's and Chick-fil-A. This vision is detailed in his book, "Made from Scratch: The Legendary Success Story of Texas Roadhouse."
In a recent earnings call, Morgan shared that Texas Roadhouse plans to open 30 more restaurants and 33 Bubba's 33 locations next year. Bubba's 33, a sports bar under Texas Roadhouse, currently operates 45 locations in the US, while Texas Roadhouse itself has around 615 restaurants in the US and aims to increase to 900.
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Texas Roadhouse's Burger: Doubling Down in a Growing Economy
Texas Roadhouse's Burger is ambitiously planning to double its restaurant locations by 2024. This expansion mirrors the growth trajectory of key industries identified by the U.S. Bureau of Labor Statistics for 2024.
As industries like health care support, computer and mathematical occupations, and health care practitioners are poised for significant growth, Texas Roadhouse's Burger aligns its expansion strategy with this overarching economic optimism.
The fast-food chain's growth is not just about adding new locations; it reflects a broader economic narrative where sectors like community and social services, life, physical, and social science, and personal care and service are expanding, indicating a healthy job market and consumer spending power.
Moreover, the legal, business, financial operations, transportation, and material moving sectors are also on an upswing, showcasing a diversified economy that Texas Roadhouse's Burger is set to capitalize on.
Texas Roadhouse's Burger's ambitious expansion plan is thus a microcosm of the enormous economic growth and diversification expected in 2024, symbolizing the brand's confidence in its business model and the positive economic indicators across various sectors.
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