Now that Black Friday is over, everyone talks about Small Business Saturday. It is great to think big, shop small, and support your favorite small businesses for the holidays.
The event on November 25 is part of a nationwide push to help small businesses that can not compete with big stores advertising Black Friday deals.
It's also a way for store owners to make extra money while customers spend it in nearby stores.
Small Business Saturday 2023 Favorites
Wired staff across the U.S. wanted to highlight some of their favorite small businesses with the online marketplace. Here are some small businesses to support in celebrating Small Business Saturday 2023.
Norman Roscoe (Denton, Texas)
Fans of T-shirts can enjoy Norman Roscoe. They have a variety of T-shirts that are screen printed on-site. They also sell vintage clothes, stickers, hats, and mugs.
They offer a wide selection of items in their Online Store.
RomShoes (Portland, Oregon)
Although many small businesses exist in Portland, RomShoes is one of customers' favorites. A parent from the area owns a store that sells shoes, clothes, and items.
Adrienne So, a mom, loves to shop at RomShoes since she said the choices fit her mom's life. She noted that items are always helpful but have a unique touch, like a bronze puffer coat or high-top red mocs.
Panther Puke (Scranton, Pennsylvania)
This Shut Up shirt is one of the cool T-shirts the owner, Ashley Kujat, makes. Medea Giordano, a shopper said you won't find prints like this at chain shops. She has a few things, a print, and a cup in her closet.
Blk & Bold Coffee (Des Moines, Iowa)
Coffee lovers can visit Blk & Bold Coffee, whether they like to brew a hot cup of coffee at home or want to grab a can of cold brew and hit the road. They have a Smoove Operator blend in the mug, which is rich and chocolatey without too much acid.
Their drinks can surprise customers since they are a "body-heavy breakfast blend."
Kalustyan's (New York City)
This small grocery shop has existed since 1944 and has every kind of international herb, spice, and tea. They have expanded their inventory including food and ingredients for cooking from other countries such as Armenia, Australia, Bangladesh, Belgium, Bulgaria, China, Egypt, England, French, Germany, Greece, Guatemala, Holland, and many others.
How are Small Businesses in 2023
Many local shops, companies, and restaurants are struggling with post-COVID inflation.
This Holiday season, purchasing local businesses for unique presents like artisan chocolates, jewelry, and home décor is crucial.
Despite being on more firm ground, several surviving small businesses are struggling with supply chain challenges, workforce shortages, and inflation. "Small businesses have faced the gauntlet over the last few years," says Joe Black, Intuit's director of product and commerce, who works with small and medium product-based businesses.
He added that they face these tremendous hurdles while competing with larger enterprises with higher budgets.
According to Black, despite these challenges, small firms adapt to changing conditions and modify their business strategies to reach more clients. E-commerce and social media are their primary focus, indicating that they are investing in becoming omnichannel, available to customers across shopping platforms and modalities.
