Guide

How 97 Display Guides Clients to Grow Within Their Communities

May 05, 2022 04:33 PM EDT | By David Thompson

Houston Goodwin

(Photo : Houston Goodwin)

The top-performing marketing software company for martial art and fitness is 97 Display, headed by CEO Houston Goodwin. The company's aim is to bridge the gap between fitness enthusiasts and the communities they are looking to join and it utilizes a proprietary lead generation platform, along with conversion resources and tools, to help local owners reach their devoted fitness and athletics communities and boost their respective clientele.

"We are building our own community made up of business owners and fitness and martial arts team leaders and impacting their lives by lifting the burden off of them to grow their own business," said Goodwin. "We take care of that so they don't have to: So they can go out into their communities and create an impact of their own."

97 Display was founded in 2011 with a 'pay it forward' mentality. It currently serves as the No. 1 lead generation web platform across the martial arts and fitness industries. Additionally, it has helped well over thousands of small businesses increase their client base so that they can focus more on helping their communities transform their lives, bodies and overall health.

Key Features and Integrations

Utilizing an all-inclusive Internet marketing solution, 97 Display has formed a membership model for clients which offers them unlimited customer support while servicing them across a vast digital landscape.

Clients are able to reach their goals thanks to 97 Display's ability to increase visibility, via search engine optimization (SEO) efforts, bring more people in the door, per lead generation initiatives, and offer some standout lead conversion tools and resources too.

At 97 Display, clients can expect nothing less than the best and that trickles down to the 'behind-the-scenes' offerings as well.

"The mission at 97 Display is to empower martial arts and fitness businesses to more effectively impact their communities through internet marketing," said Goodwin. "We have seen substantial growth each year since our inception because our customers keep making more money through increased web traffic and optimal SEO placements."

The company provides customers with a suite of tools, including Instant Connect, Connect and Convert and the LeadCore app, among others. 

In fact, the company can offer clients a website that will operate 4-6x better than the respective industry average, thanks to proprietary software that focuses on designs, technology and layouts and best practices of what the competition is doing.

When clients launch their new site with 97 Display, which can be built in as little as 30 days, they will have the best solution in attracting new leads while the support staff monitors and tracks trending data to ensure optimal performance and local keyword rankings.

"We believe that your community needs you," Goodwin said. "So we're going to help them find you. We're going to lift the burden off of you to get those people to find you, because they need your help and guidance, and we want you to be able to get it to them!"

Community (and Business) Growth

The fitness industry is booming and the opportunity for exponential growth could not be any more apparent. With a distinct focus on the martial arts, fitness, Crossfit communities and beyond,  Goodwin and Co. are helping clients track results, target demographics and adjust tactics and goals in real time, according to bucking trends.

Athletes today, more than ever, are not only reshaping their bodies and mindsets, but also sharing their fitness journeys across numerous different social media and blog-based platforms. As humans continue to upgrade themselves and tell their stories, most are still looking for like-minded individuals and communities to engage with.

Enter 97 Display.

These rising communities are sometimes unaware of the gyms, boxes and centers that are already residing in their areas. That is what the company does, in helping business owners reach those looking to join. In turn, proprietors can sit back, relax, and focus on the day-to-day, while 97 Display works in the backend and brings the customers through the front door.

"The advocacy that we do for people in the fitness industry is modeled from the fitness industry itself. We are your class instructors, your personal trainers, your coaches, just in the lead gen space. We will fight for your business because we are behind you and we are your partner - much like the symbiotic relationships of fitness, itself. The lifeblood of any fitness business is their local - or several local - communities," said Goodwin. "Whether you are a franchise, affiliate, or privately owned, you need real, physical people walking into your doors every day," said Goodwin. "We are a community-minded company for our own community of fitness leaders so they can extend and impact their local communities of people."

About 97 Display and Houston Goodwin

97 Display, led by CEO Houston Goodwin, connects local businesses with their communities through their proprietary lead-generating website platform and suite of tools and resources for lead conversion. Having worked primarily in the martial arts and fitness industries for its entire 12-year history, the company's exponential knowledge for generating growth has helped thousands of businesses own the space in their local markets. For more information, please visit 97 Display.  

© 2024 Franchise Herald. All rights reserved.
* This is a contributed article and this content does not necessarily represent the views of franchiseherald.com

Guide

Real Time Analytics