When the company launched the "Share a Coke Campaign" they are probably expecting that it will bring more sales. Their expectations have been realized. After 11 years of declining sales, Coca-Cola is witnessing an increase in revenue for the first time.
In the "Share a Coke Campaign", Coke bottles and cans are imprinted with names like Jess, Aisha or Chris. Other terms such as Friends or BFF have also been printed. The Wall Street Journal reported that the U.S. sales of Coke products increased by at least 2 percent.
Coke has launched a media campaign in television and social media to make the public aware of its latest offering.
The objective of the "Share a Coke Campaign" is to encourage soda drinkers to buy the personalized printed bottles and cans and give it to their friends and relatives, who happen to have the same name as the one imprinted in the soda bottle or can.
The Coca-Cola Company use at least 250 of the most popular names and printed them on the Coke containers. Aside from the regular names, the Coke maker has set up roaming Coke stands, in which, consumers can choose from more than 100,000 names.
A website has also been setup where online users can type a name on a virtual Coke bottle and share it via their favorite social sites. Coca-cola reports that more than 6 million personalized virtual Coke bottles have been produced.
The "Share a Coke Campaign" started in Australia back in 2011. The local Coke Company reported an increase of consumption among Australians by at least 7 percent. Since then, the campaign has now reached around 80 countries across the globe.
The "Share a Coke Campaign" duration is temporary. Coca-Cola will return to the regular packaging of the Coke products without the printed names. However, the soda maker is seriously considering the possibility of extending the campaign. The decision will largely depend on the strength or weakness of consumer demand for such personalized printed Coke products.
