Holiday Inn, part of the InterContinental Hotels Group (IHG) launched a social media campaign in accordance with the brand's Journey to Extraordinary campaign.
Hotel Guests can upload an image that will share their own past or present adventures and special moments in life like their very first family picture to a finish line of a race.
Holiday Inn guests can post their inspirational and captivating photos in Instagram with the hashtag #JourneyOnContest.
"Millions of people come through the doors of Holiday Inn hotels every year, each with a unique story to tell. We wanted to give consumers a way to share their stories with the world and inspire others, which is why we launched the #JourneyOnContest," said Maurice Cooper, vice president, Holiday Inn® Brand, Americas.
"From graduation day to starting your own business, every single journey is an extraordinary one. The Journey to Extraordinary campaign continues to be the perfect platform to celebrate the personal journeys of our guests and hopefully spur new ones along the way," Cooper added.
Holiday Inn works with three prominent Instagram photographers that share the vision of the brand to encourage guests to participate in the event. Klye Kuiper, Laura Stephens and Scott Borrero will spend four weeks travelling to different Holiday Inn and Holiday Inn Resort hotels across U.S. and Canada to take captivating photos of guests they meet in their adventures.
The three notable photographers will also serve as the judges for the contest.
From Sept. 26 through Oct. 17, guests who participate in the event will have the chance to enter a raffle to win one of 26 free room nights in Holiday Inn.
One guest will have the chance to win the grand prize of the #JourneyOnContest which consists of two first-class, round-trip airline tickets and week-long stay at any Holiday Inn hotel of their choice.
All submitted photos in Instagram can also be seen at Holiday Inn's ExtraordinaryJourney.HolidayInn.com for everyone to see, share and "
