Hungry Howie's pizza joint, which is famous for their flavoured pizza crust, show its commitment to Breast Cancer Awareness Month hosting the "Love, Hope & Pizza" Campaign.
In commemoration of the Breast Cancer Awareness Month, Hungry Howie's Pizza would come in a light pink box with the National Breast Cancer Foundation logo printed on it for the month of Oct.
Hungry Howie's will also donate to the National Breast Cancer Foundation for every pizza sold and inspirational stories about love and hope shared in social media using #LOVEHOPEPIZZA.
Aside from that, Hungry Howie's will also be selling several merchandise like a Love, Hope & Pizza t-shirt online priced at $15.99, rubber bracelet for $1 and a reusable shopping bag for $2. All proceeds from the items will be donated to research to fight breast cancer.
The pizza joint's fundraising activities since 2009 has collected over $1 million for breast cancer research.
Hungry Howie's Pizza is expecting that number to reach $1,300,000 this year.
"Hungry Howie's Pizza has received an overwhelmingly wonderful response over the last five years from the Love, Hope & Pizza campaign, and it has become a fundamental part of our brand," said Rob Elliott, vice president of strategic marketing at Hungry Howie's Pizza.
"Hungry Howie's Pizza is proud to have contributed more than $1,000,000 to the National Breast Cancer Foundation to support early detection, education and treatment for a disease that impacts millions of families worldwide" Elliot stated.
"Hungry Howie's Pizza has put their heart and soul into Love, Hope & Pizza," said Janelle Hail, founder and CEO of the National Breast Cancer Foundation.
"The funds they've raised have provided tens of thousands of free early detection services for women in need in all 50 states," she added.
Hungry Howie's Pizza, which has 600 locations in 21 states in the U.S, was founded in 1973 and provides pizza with flavoured crusts in butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and original flavors. Aside from pizza, the store offers calzone-style subs, salads and chicken wings.
