The Senior Director of Emerging Technology in the leading marketing company Valpax and Cox Target Media, Fred Steube is set to talk at the iSummit 2014 at Orlando on Sept. 29 to 30.
Steube will present a talk entitled "Emeging Technology, Shiny Objects & the Future of Media."
Steube will talk on the emerging technology today like digital wallets, augmented reality and other upcoming media channels and how media uses it to reach and impact consumers.
He will reportedly discuss on how companies can find ways on how they can counter disruptive technology while still be competitive and aggressive in a fast-changing industry.
iSummit will draw together leading and emerging technology businesses who will present their ideas like interactive media and Internet business models.
700 companies are expected to partake in the event including Valpak, American Express, ESPN, NBC Universal, PriceLine.com and Mashable.
Steube represents Cox Media Group's brands which includes Valpak, Savings.com and Favado in the iSummit 2014. His area of expertise includes digital strategic partner development, proof of concept testing with disruptive digital solutions such as augmented reality, BLE beacon, wearables, card-linked offers, near field commuincations and investment, acquisition and intellectual property management.
The Valpak Director boasts of over 17 years experience in the Internet and Marketing industry, working in different companies like Google, Microsoft, Dayton Hudson/Target, Kodak, Eckerd Drugs/JC Penney and First Union/Wells Fargo.
Valpak is the North America's industry leader in direct marketing. The company has 170 franchises in the U.S. and Canada.
Valpak's "Blue Envelope" distributes coupons and savings to 40 million households per year.
Meanwhile, Cox Media Group is a conglomerate of companies which focus on integrated broadcasting, publishing, direct marketing and digital media and advertising.
Cox Media Group owns Valpak, one of North America's leading direct marketing companies and Savings.com, online savings company.
