Fresh To Order (f2o), frontrunner in the "fast-fine" restaurant segment, launches their new mobile app where customers can order, pay and earn rewards for getting f2o meals.
Fresh To Order (f2o), popular for the "fine food fast" tagline, now reaches through customers through their cellphones by putting out a mobile application where customers can order Fresh To Order meals and earn rewards.
The Fresh To Order App is available through the Apple App Store for iOS and Google play Store for Android platforms.
The app will be combined with mobile services like Apple Passbook and Google Wallet in Oct.
Fresh To Order will start accepting NFC (Near Field Communication) payments using the app in 2015.
The app showcases a loyalty program and gives chic rewards. Customers can avail a $3 credit when they sign-up and earn an additional $2 credit when they refer the app to their friends.
Aside from that, customers can get a $10 credit on their next meal purchase aftet accumulating $100 in purchases.
"Fresh to Order continues to innovate our menu, service model and now its digital platform by introducing a mobile app which helps us maintain leadership in the "fast-fine" niche," said Pierre Panos, CEO of Fresh To Order.
"Whether they're looking for the closest location, want to preview our latest menu options or use their phones for payment, we're providing our guests with a rich digital experience in the palm of their hand," Panos added.
The new app is a convenient and hassle-free way to enable customers to choose from f2o's menu which includes Panini sandwiches, fresh salads with delicious toppings and special entrees like the grilled salmon and brown sugar roasted pork loin.
Restaurants can now reach a broader market through the use of mobile apps. 32 percent of Millenials look at a restaurant menu online through their smartphones, according ti FastCasual.com, making the mobile marketing a big market for future investments.
