Tim Hortons, one of the leading and well-known Quick Service Restaurants (QSR) in the industry, shares smiles by holding its annual "Smile Cookie" campaign.
The freshly baked Smile Cookies comes in a delectable chocolate chunk variety. The cookies can be purchased for $1 at participating branches.
100 percent of the proceeds generated from the week-long event will be donated to local community charities, hospitals and programs.
"The impact of the purchase of each 'Smile Cookie' is tremendous. At Tim Hortons, we are fortunate to have very loyal guests and with their support, along with the generosity of our restaurant owners, the campaign becomes larger and larger every year allowing us to support hundreds of deserving charities and initiatives. We are grateful to have this opportunity," as quoted by David McMullen, Vice president of Marketing at Tim Hortons.
The Smile Cookie campaign started in 1996 as a fundraising event for the Hamilton Children's Hospital in Ontario, Canada.
What began as a way to raise funds for the hospital has bloomed into a yearly tradition for Tim Hortons restaurants all over North America.
More than $5 million was produced from the Smile Cookie campaign in Canada and the U.S. back in 2013.
The restaurant is able to help more than 500 local charities every year through the Smile Cookie campaign.
Several charities supported by the campaign include The Snowsuit Fund, which advocates to provide snowsuits for children in Ottawa, Canada to keep warm in the winter. Another charity that will be blessed by the Smile Cookie campaign is Partners in Caring, a charitable organization that provides volunteer services like yardwork, light housekeeping and respite care for the elderly.
The company has created a social media presence for the event in Canada. Customers can now join the Smile Cookie conversation when they share a picture of themselves with the Smile Cookie on Facebook, Twitter or Instagram with "#Smile Cookie."
