CUPS Frozen Yogurt will give out free frozen yogurt at its latest branch on Sat., Sept. 20 at the Towne Point Shopping Center in 357 Route 9 in Manalapan, New Jersey.
The beach-themed self-serve frozen yogurt franchise will also distribute a "scratch off" card where CUPS fro-yo customers can win different prizes like wristbands, beach balls, sunglasses, water bottles, beach towels and CUPS coupons.
One customer will receive free free frozen yogurt for a year.
VJP Group is the franchisee for the newest CUPS fro-yo branch. Prior to the Manalapan branch, the firm already own other branches in Parsippany and Hillsborough.
CUPS has several branches across the U.S. There are currently 15 branches in New Jersey, and 8 other locations in New York, California, Virginia and Florida.
CUPS opened its first New Jersey branch in Clifton back in 2010. Since then, the company, offering a creative "do-it-your-way" concept has earned many patrons, teenagers and adults alike. They can choose among 24 different yogurt flavors and a vast array of 50 toppings and three sauces.
The frozen yogurt chain was also dubbed by The Exchange, a Yahoo Finance blog as one of "The Most Popular Fast-Food Outlets You Haven't Heard Of (Yet)."
It is one of the emerging yogurt franchises in the U.S. CUPS has signed 10 area development agreements for 45 franchise units.
"It's more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals, and Cast members with infectiously fun personalities. It's the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience," as quoted by CUPS co-founder Rick Barbick regarding the growing fro-yo business.
CUPS is located at Towne Point Shopping Center, 357 Route 9 in Manalapan, N.J. The store is open from 12 p.m. to 9:30 p.m. Sunday to Thursday and from 12 p.m. to 10:30 p.m. on Friday and Saturday.
