The food chain brings back the limited offer
Burger King offers their famous Chicken Fries again for a certain time due to their customers' clamor for more.
Top officials of the brand released its statement because of the tweets that they have been getting since the offer has been out in the menu. Facebook and Tumblr led the media sites that revealed the brand's followers for expressing their cravings on the chicken fries.
The famous fries was introduced last 2005, it was thin strips of full chicken meat and breaded with seasoning, cut and shaped into fries. It comes with tasty dips like ranch, buffalo, zesty,barbecue and sweet and sour. Chicken Fries are sold at $2.89 which there will be 9 strips per order.
The brand is also introducing other stuff wherein customers might want to collect like tees, bumper stickers, mugs, temporary tattoos and pins. All proceeds will be sent as donation to the brand's McLamore Foundation.
"Our customers have aired their side and we wanted to satisfy their needs. During peak months, we noticed that we are getting numerous tweets about Chicken Fries to sell it back. When you these things who have been very passionate about our brand, we could not resist but obey to their clamor," Burger King Corp.'s marketing officer, Eric Hirschhorn commented.
The marketing campaign will be more of digital but the brand will be running commercial on TV who will be working with their previous media partner CP&B. It will be shown during Thursdays only, fitted for the hashtag "throwback thursdays."
For the brand, the comeback of the successful product is a factor of their bigger effort to modify the menu and introduce lesser but products with more impact to the name.
Burger King Worldwide Inc. previous month showed its reports that increased their sales compared to the previous months. Even in their other branches, it showed promising results which definitely gave a boost to the brand's presence in the industry. This is simply because of the modification done in their menu.
