The brand introduces its All-In Burgers in their video
Applebee's will launch the campaign of All-In-Burger through digital marketing which will reveal the secret recipe.
The spoof video with the title "You'll Never Believe How These Applebee's Burgers are Made" has been trending. It showed a faux fan who entered the store's kitchen, sets up hidden cams, and the shouts, "I'm working here."
The mystery shopper, who will also be wearing a camera, will ask about the new burger. As soon as the burgers are ready to serve, the mystery shopper takes them and immediately goes to the parking lot, leaves the burger on the roof of the car.
The burger campaign has been running since August which featured the choices Triple Bacon, The American Standard, Mushroom Swiss and Sweet Asian Pineapple.
According to the statement released by Applebee's top official, "the video has been uploaded in YouTube and showed that Applebee's All-In Burgers are for real and amazing. The ingredients used are of the best quality which makes the product more irresistible."
"Our All-In Burgers are the best that we could not remain this type of information as secret for so long. While the clip showed our customers a glimpse of how we have improve our burgers."
The Janey restaurant expert, Mark Kalinowski said that the new burger is ideal for the brand's casual-dining experience for their customers and to offer something new to them.
Applebee's other competitors have been affected by the brand's promising results since 2014 and even in the last six entire years, according to the restaurant analyst.
"The improvement on the menu is the factor for such good figures that brought to the brand. And hopefully this will go on further," he added.
Even though Applebee's earnings have been good for the second quarter, it will go on further even until the end of 2015.
