The famous California-Based food chain closes an agreement with Cybiz Bright Start Restaurants Private Limited
CKE Restaurants Holdings, Inc., the mother company of Carl's Jr. and Hardee's, closed a development deal with one of CybizCorps company, BrightStar Restaurants Private Limited in India. The contract is the initial store in India that has been expected to generate promising sales of Carl's Jr. branches in India for over the years it existed in that area.
"We are very excited in our expansion in India for over three years and after the rollercoaster ride of our business, we have finally thought of signing with CybizCorp as our franchise partner in the region. We found excellent business opportunities in India and CybizCorp has been proven and tested over time in food and beverage and real estate industry. And for this, it builds our confidence to work with them," as the President of International, Ned Lyerly commented.
"The time is ideal for a world class burger restaurant like Carl's Jr. to operate in India, as we have seen a 'burger demand' in the place, just as what we saw for the demand of pizza and pasta industry few years back. The birth of several names in the high class burger department in the last couple of years shows the trend to this business. We are very excited to the support of the local community that we will be getting once the new branch starts to operate," according to Sam Chopra, CybizCorps' Chairman and Founder said.
Famous for its high class menu, the brand has been doing good on establishing its presence over United States as well as in other parts of the world. Apart from the quality of service that the brand offers, it is also known for its premium products and fresh ingredients served daily. The company is also good at its marketing strategy and has massive following in social media due to their ads.
Carl's Jr has improved a complete choice of fresh and delightful, premium vegetarian choices that talk to the taste of Indian market. A lot of the things in the menu are new and unique for Indians' taste. And the brand is very thrilled on the outcome of this expansion.
