Subway has launched a Fall campaign aimed at reinforcing its health-conscious brand, which includes both online and television promotions.
One television commercial for the Fall initiative features a 19th Century farmer ordering a young man to exercise with outdated workout equipment (medicine balls and barbells) while promoting their trademark "Eat Fresh" slogan.
"We had a little fun creating our own entertaining interpretation with 'Crop Fit,' while simultaneously reinforcing that Subway is a simple way to enjoy eating better," Subway CMO Tony Pace told Nation's Restaurant News.
"Subway is an acknowledged leader in healthy options," Pace said. "Our latest effort will reinforce this in a new way. Subway has a significant social media footprint and robust digital marketing platform," Pace said, to promote the campaign message, adding that he is banking on social media's ability to create viral conversations."
In recent years, the restaurant franchise has come under fire for controversy surrounding the legitimacy of certain health claims-the freshness of bread, vegetables and other ingredients are the most notable of these claims.
The sandwich franchise was founded in Milford, Connecticut in 1965 and is currently the largest restaurant operator in the world-there are approximately 42,000 restaurants in over 100 countries.
