ATLANTA-Today, the InterContinental Hotels Group or IHG released its plan to evolve the Stay Smart program by Holiday Inn Express. It will run a digital channels exclusively to meet the needs of its customers' active lifestyle. The recent campaign will collaborate with known comedian Jim Gaffigan. He is also famous for his website Funny Or Die. His works will help encourage people to stay in Holiday Inn Express hotel and enjoy their stay.
The hotel brand thought that humor and wit go hand in hand, so we find the partnership with Funny or Die as a tool for the hotel to be interactive with the guests. We wanted the help of the famous comedian to convey our message of staying smart in an amusing way," as quoted by Jennifer Gribble vice president of Holiday Inn Express.
Jim Gaffigan will help the hotel to come up with an original campaign of Stay Smart. It will be shown on his Funny Or Die program, which can then market to the audience and potential customers about the hotel. It an also strengthen the position of the hotels name online through the help of YouTube, Instagram, Twitter and Facebook.
According to the author, "my family have stayed in Holiday Inn Express hotels during tours, I was thrilled when the partnership was shared to me."
Since Holiday Inn Express is working with Funny Or Die Oddball Comedy & Curiosity Festival, it enables the brand to interact easily to its consumers through an amusing program that goes perfectly with the brand's image. It aims to give its guests a fun experience when they attend the festival that takes place in the hotel.
During the Oddball Festival shows, the Holiday Inn Express will give the festival participants on-site experiences which attracts guests to try the Stay Smart program in a different way. An express check-in is also available to allow participants to avoid long check-in queues and can immediately enjoy the Holiday Inn Express experience.
