A new report has articulated Twitter's biggest challenging: getting registered users to Tweet.
The report by Twopcharts, a Twitter monitoring service, found nearly that 44 percent of Twitter's 974 million registered users have never used the service, according to the Wall Street Journal. The report also said 30 percent of the users have sent between 1 and 10 tweets while only 13 percent of the accounts have posted about 100 tweets or more.
Reporting on the Twopcharts study, Mashable recounted Twitter's announcement in February this year that it had 244 million monthly active users, those who logged into their account at least once a month. This indicated that about 730 million users do not even log in every month.
Business Insider said the issue of inactive accounts was Twitter's biggest problem. "The issue of inactive accounts on Twitter will become an issue again on Twitter's next earnings call, on which CEO Dick Costolo will - fingers crossed - show some upbeat user and engagement metrics on the social media platform," it said in lighter vein.
Wall Street Journal (WSJ) however pointed out that Twopcharts data does not tell the complete picture. Not all users use Twitter to Tweet. Many may use it to read Tweets without engaging, WSJ said.
"To be sure, people don't have to actively tweet to find the service useful. There's more than enough stuff to read on almost any topic in the world on Twitter to keep users occupied," WSJ said.
User engagement is crucial since it helps Twitter generate revenue. Twitter generates revenue through targeted advertising based on user tweets, retweets and preferences.
To improve user engagement, Twitter recently introduced a host of new features to its service to attract users like user-profile pages and pop-up notifications, Mashable said. Business Insider added Twitter experimented doing away with its nomenclature that even experienced users can find confusing.
WSJ's efforts to get a Twitter spokesperson's comment on Twopcharts research proved futile.
