Starbucks has new retro baked goods on the menu following its 2012 purchase of La Boulange and reported annoyances from customers Bloomberg reported Tuesday.
"We've got a few products that we are going to bring back from the old menu," Starbucks Chief Operating Officer Troy Alstead told Bloomberg. "Some customers missed a few things."
Customers will be welcomed by various flavors of loaf cake including banana, pumpkin, and iced lemon as a way to go back into time so to speak and bring back food items Bloomberg reported.
According to Bloomberg, customers were not fond of Starbucks change to offer more elegant food in smaller portions for more.
"I'm not a fan of the new line," Leslie Fireman, a Starbucks customer out of Geneva, Ill told Bloomberg. "Their product has lost some of that freshness and flavor that it used to have."
Pascal Rigo, who's in charge of the $1.5 billion food business at the company told The Chicago Tribune when new surfaced in August that not much thought was put into the food menu since it wasn't initially a goal for the company.
"Coffee was such a core competency that everything else was an afterthought,"Rigo told the Tribune. "We had a.m., p.m., an afternoon and lunch teams without a real single vision around it."
The items seen on menus throughout Starbucks locations now are the result of the news in August that brought and still could bring breakfast and lunch items to company locations in about a year after the inception, The Tribune reported.
The corporation acquired Rigo's 19-unit La Boulange bakery chain last June in a $100 million transaction. Items from the bakery are now in 22 Starbucks locations The Tribune reported.
La Boulange has provided frozen baked goods for organic grocery store chains Trader Joe's and Whole Foods The Tribune reported.
Starbucks CEO Howard Schultz has also expressed interest in playing a major part of incorporating the changes.
