Fullscreen, one of YouTube's largest multichannel networks (MCN), has bought videogame media company ScrewAttack.
The acquisition is the first time that Fullscreen has ever bought a content creator, according to CNET. ScrewAttack produces gaming videos on YouTube, Twitch, and its own website.
No details on the deal have been revealed yet. ScrewAttack's YouTube channel has 849,000 subscribers, and its website features reviews, news, commentary and original videogame-related content, Variety reported. As a result of the deal, Fullscreen will rebrand its gaming hub, Fullscreen Arcade, as the ScrewAttack Network. The hub will include the MCN's 14,000 gaming channels, which provide over 750 million views each month.
Larry Shapiro, head of talent at Fullscreen, said ScrewAttack "will provide a beachhead for our creator network and support our ongoing programming strategy in gaming. They're speaking in the voice of the game community. Authenticity is a key factor."
Fullscreen's deal with ScrewAttack is the company's first purchased since it acquired the makers of the mobile video app Viddy in January. Fullscreen also made a deal last year with the Fine Bros., who are known for their "Kids/YouTubers/Elders React . . ." videos, CNET reported.
ScrewAttack's website receives over 5 million monthly views and 1.7 million special visitors each month, CNET reported. The company also holds a grassroots conference in its home base in Dallas, Tex. The conference drew 3,200 attendees last year.
ScrewAttack's eight employees will join Fullscreen, and the group will still be based in Dallas, Variety reported.
"Together with Fullscreen, we can amplify our efforts and interact with an even larger part of the videogame community to feature content that excites, pleases and entertains," said ScrewAttack employee Craig Skistimas.
ScrewAttack has worked with Fullscreen before, Variety reported. Fullscreen was motivated to buy ScrewAttack by the company's original content formats, such as Top 5 and Top 10 lists and Death Battles (e.g. Batman vs. Spider-Man). Shapiro said Fullscreen is looking to adapt these programs to its other channels.
