Four Loko is not going to market its beverage products on college campuses, put young adults who are not of age to consume the fruit tasting alcohol, or advertise overdrinking in efforts to limit youngsters from consuming the drink NBC in the San Francisco Bay Area reported Wednesday.
"This is an important step toward ending the irresponsible marketing of alcohol to young people," Dennis Herrera, City Attorney for San Francisco, who is behind the change told NBC. Nineteen additional state attorney generals are also part of the mix.
Phusion Projects is expected to pay $400,000 that will be divided throughout government attorney offices.
The San Francisco Attorney's office will also have the money available to cover fees associated with an attorney, prices associated with investigations, or further emphasizing guidelines to keep the buyer safe NBC Bay Area reported.
Phusion will also closely observe its social media pages to hide posts that do not illustrate responsible behavior, and according to NBC Bay Area, not display Santa Claus in ads.
"Underage drinking and alcohol abuse are serious problems in need of serious solutions," Jim Sloan president at Phusion Projects told NBC. "They will not, however, be solved by singling out specific products or alcoholic beverage categories," Sloan told Phusion.
"While our company did not violate any laws and we disagree with the allegations of the State Attorneys General, we consider this agreement a practical way to move forward and an opportunity to highlight our continued commitment to ensuring that our products are consumed safely and responsibly only by adults 21 and over," Sloan told The Washington Post.
"We consider this agreement a practical way to move forward and an opportunity to highlight our continued commitment to ensuring that our products are consumed safely and responsibly only by adults 21 and over," Sloan told NBC.
New York Attorney General Eric Schniederman unveiled details of the case Tuesday.
