Oprah Chai Tea is set to become the latest addition to Starbuck's branded Teavana Tea's menu.
Customers will be able to buy the new product starting April 29 as part of a collaboration between Starbuck's CEO Howard Schultz, and celebrity Oprah Winfrey in a move that has never been done before a press release reported Wednesday.
"I looove tea," Oprah Winfrey said in a statement. "My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend," Winfrey said in the statement.
Winfrey created the concept for the tea in conjunction with Teavana's main teaologist Naoko Tsunoda.
According to the press release, the tea will have a strong cinnamon, ginger, and consist of cardamom seeds, and cloves.
"With the introduction of Teavana Oprah Chai, we are going to elevate the tea experience in the same way we did for coffee," Howard Schultz, CEO at Starbucks said in a statement. "Partnering with Oprah Winfrey in the creation of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who shares so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana."
The Oprah Winfrey Leadership Academy for Girls, part of the Oprah Winfrey Leadership Academy's Foundation in South Africa is slated to receive proceeds from sales to assist it financially, and help the school's students go to academic institutions of higher learning.
