Exteme cold weather increased McDonald's sales 1.2 percent internationally in January while United States numbers showed a 3.3 percent decrease a press release reported Monday.
"Throughout the McDonald's System we are committed to elevating the customer experience and enhancing our customers' relationship with our brand," Don Thompson president and chief executive officer said in a statement. "We are intent on improving our performance by building on our customer-driven strategies and the fundamental strengths of our proven business model," said in the statement.
Sales went up two percent in Europe because favorable activity on the continent from a dedication to customers, reasonable priced items, and growth was able to balance a sales decline in Germany.
McDonald's focused on menu selections, how locations are run, and how customers are served when dining in company restaurants USA Today reported.
The burger chain originally had a Dollar Menu, but has since added $1, $2, and $5 items on its "Dollar Menu and More" admist pressure to boost sales, and lure customers to spend more. The menu includes shareable items like 20 piece boxes of McNuggets.
There are also single burgers, double patty burgers, deluxe burgers, and additional chicken options USA Today reported.
The company has tested the new dollar menu in Fresno, Albuquerque, Columbia, S.C., Hartford, Conn, Springfield, Mass, and Memphis.
McDonalds is just one of the many restaurants in the fast food industry thinking of ways to increase business since it established its original dollar menu over 10 years ago.
Wendy's adjusted its bargain menu and changed it to Right Price Right Size USA Today reported.
The menu now has six items priced at 99 cents each. Eight others are below $2. The chain's current promotion includes a monterey ranch crispy chicken sandwich for 99 cents. Company sales have also been helped by its pretzel bacon cheeseburger.
