GoPro's submittal for an initial public offering Friday is the company's latest development since its Super Bowl TV ad.
The news launches the retailer into the public market as part of its strategy to locate athletes at the professional and beginner level that take advantage of GoPro camera products in tracking footage of them in their sport The San Jose Mercury News reported Friday. This includes olympic athletes at the 2014 Sochi Winter Olympics.
"It's pretty amazing how much change we've seen around here since we moved over from Half Moon Bay," GoPro's senior production artist, Abe Kislevitz senior production artist at GoPro told The Mercury News. The company moved facilities from its former location in 2012.
"When we weren't working we'd be out surfing every day (but they still managed to create a technology that has changed the way people capture their world)" Kislevitz told The Mercury News.
GoPro had a 30 second Super Bowl TV ad during the big game Feb. 2 featuring stuntman Felix Baumgarnter, and promoting its HERO2 video camera.
"This technology lets us photograph places that in the past you'd need a helicopter or a zip line or a huge crane to get a camera even close to," Kislevitz told The Mercury News.
"As both a premier consumer products company and an enabler of compelling media content, GoPro is a high-growth company with a strong track record for innovation and for defining new markets," Jack Lazar, GoPro's new chief financial officer said in a statement Forbes reported. Lazar takes over for Kurt Amundson Forbes reported.
The United States Securities and Exchange Commission will send back any adjustments to the IPO they feel are necessary because the request is being done in private according to The Mercury News.
The IPO is part of the 2012 JOBS act for companies who bring in lower than $1 billion a year.
