New innovations are expected at Starbucks based on changes at the helm of the coffee chain.
The company announced the new positions of higher up executives Wednesday in a company press release.
"These organizational moves map our internal talent to the rapidly evolving retail environment and significant strategic and market opportunities ahead of us," Howard Schultz, Starbucks chairman, president and CEO said in a statement.. "Each of these experienced Starbucks leaders will be working closely with the entire senior leadership team, and me, to bring even greater financial and operational discipline to our business around the world," Schultz said in a statement. "They will partner with me as I focus on Starbucks mission, growth initiatives and the convergence and integration of our retail and e-commerce, digital, card and mobile assets around the world. There has never been a more exciting time to be a Starbucks partner," Schultz said in the statement.
Schultz will use Adam Brotman, current Starbucks chief digital officer, and Matt Ryan chief strategy officer to further new ideas with the company including digital, mobile, card, customer loyalty, and e-commerce so the company is well-suited to continue its development internationally.
Troy Alstead will supervise daily tasks at Starbucks in his new role as chief operating officer the press release reported.
Scott Maw, current Starbucks senior vice president of corporate finance will start as executive vice president and chief financial officer.
Craig Russell will become executive vice president of global coffee, a different role than senior vice president, he started as in 2012 the press release reported.
Customers can use Starbucks mobile app until the company new technological options.
The app protects users information including usernames, e-mail addresses, and passwords according to a post on Starbuck's blog Jan. 16.
Consumers can elect to not have their password stored in the app, which requires them to enter their username and password when they use the app Computer World reported.
