Buffalo Wild Wings will begin serving Pepsi products next year The New York Times reported Wednesday.
"You've got to get in the door with great beverages," Kirk Tanner, president of PepsiCo's food service business told which supplies restaurants and other institutions with the company's products. "But what this partnership does is give Buffalo Wild Wings a full access pass to all that PepsiCo has to offer."
The news gives head way for the company to create new products such as the Dorito-crusted wing or Mountain Dew cocktail. There is also the opportunity for Buffalo Wild Wings to take advantage of Pepsi's relationship with professional sports leagues like the National Football League and Major League Baseball.
"We might be able, say, to utilize some proprietary films these groups have and show them in the restaurants," Sally Smith chief executive at Buffalo Wild Wings told The Times. "Pepsi also has relationships with players and entertainers, and they might make appearances in the restaurants. They have some incredibly creative culinary innovation, and we're taking a look at Doritos, Tostitos, Ruffles and Fritos, which fit up very well with our demographic. We would love to do something there, maybe incorporating a flavor profile or sauce profile in our menu. We sure have looked at that. Not that lightning will strike twice, but we have that young demographic that craves that kind of crunch and spiciness as well. We had poured Coca-Cola for a number of years, and together with our franchisees, we thought it was important to go out and have a look at what the options are."
The developments also stem from Taco Bell's interest in making a Dorito Locos Taco.
"We sure have looked at that," Smith told The Times. "Not that lightning will strike twice, but we have that young demographic that craves that kind of crunch and spiciness as well."
