Want to virtually contribute to someone's Starbucks coffee via Twitter?
This is now possible through the coffee chain's tweet-a-coffee program where coffee drinkers and others can send $5 digital egifts to friends, family, and other acquaintances when they tweet @tweetacoffee the company said in a press release on their website.
"What's so exciting about extending our eGifitng platform to Twitter is the open and real time nature of the platform," Adam Brotman, chief digital officer at Starbucks said in a statement. "Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment. This can be between the closest of friends, the most distant of colleagues, or even between people who have not even had the chance to meet yet in person, but have connected in some way on Twitter," said Adam Brotman, "We love the possibilities that the Twitter community can unlock to share acts of kindness with one another. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering."
Recipients can use their gift at select Starbucks in the United States when they either print it out, show it to employees on their mobile device, or uploading it to their mobile app.
The initial 100,000 customers are eligible they tweet a coffee via their Visa card until Nov. 6. Participants will also get a $5 Starbucks card complements of Visa and Starbucks the press release reported.
"Starbucks is really breaking ground here," said Joel Lunenfeld, vice president of brand strategy at Twitter said in a statement. "Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It's also central to what it means to be a modern brand."
