A Dunkin Donuts advertisement has found the company in the middle of controversy.
According to Inquisitir, the company released an advertisement in Thailand which depicted a woman in black face makeup in order to market their new charcoal chocolate flavored donut.
The company's United States headquarters immediately took to Twitter to explain what they were doing about the advertisement Inquisitir reported.
"We are working with our Thailand franchisee to immediately pull the ad," the company said. "DD recognizes the insensitivity of this spot."
Last week, the ad was criticized for being "bizarre and racist" after critics and several Internet observers felt the picture reminded them of American stereotypes of African Americans which are not acceptable in this day and age Inquisitir reported.
Phil Robertson of the Human Rights Watch Asian branch was one of many critics who spoke out against the ad.
The main critics of the advertising campaign, the Human Rights Watch, based in New York expressed complete shock at the ad.
"It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," he told Inquisitir."Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended, and ensure this never happens again."
Dunkin Donuts Chief Executive Officer in Thailand Nadim Salhani expressed his displeasure about the matter to Inquisitir through a telephone interview.
"It's absolutely ridiculous. We're not allowed to use black to promote our doughnuts? I don't get it," he said. "What's the big fuss? What if the product was white and I painted someone white, would that be racist?
"Not everybody in the world is paranoid about racism," he said. "I'm sorry, but this is a marketing campaign, and it's working very well for us."
