Pinterest, an online bookmarking site, has just achieved a major milestone on Wednesday, according to a report from CNET.
The company has just crossed 100 million online active users.
CNET reported that the achievement highlights Pinterest's goal of becoming a go-to site for discovering a range of products.
The company is aiming to evolve from just a bookmarking site.
In addition, the Dispatch Times mentioned that Pinterest, which is valued at $11 billion, announced in June that it would allow its users to buy products that they see in pins.
The company also said that because its users are interested and engaged with the products, the platform is an especially good medium for marketers.
Debra Aho Williamson, an analyst at market research company eMarketer, told CNET that Pinterest has a "strong outlook for advertising and sales."
She said that the company benefits from its "positioning as a discovery and planning tool for life's major moments."
CNET also reported that Pinterest said their number of users has doubled in the past 18 months.
Forty-five percent of the new users came from outside the U.S.
Jamie Favazza, a spokeswoman at Pinterest, told CNET that the company has been focusing on "growing internationally."
"Pinterest has been available internationally for years, and the first translated version of the site launched for French Pinners in June 2013," she said.
The Dispatch Times stated that this is the first time Pinterest has revealed how many users it has per month.
The company has surprised the industry with its announcement of 100 million monthly users.
In the report, the numbers exceeded the growth prediction that eMarketer made in February.
eMarketer said that Pinterest would have 47 million U.S. users in 2015.
CNET reported though that Pinterest still lags behind its social network competitors, despite its transformation and growth.
Facebook has just crossed the 1 billion users' mark while Twitter and Instagram have each announced approximately 300 million users per month.
Pinterest, which is based in San Francisco, began in 2010, according to CNET.
