21st Century Fox Chief Executive Officer James Murdoch revealed on Wednesday that his company is reconsidering its television and movie licensing relationship with Netflix.
"The business rules are changing and our thinking is evolving," Murdoch said at the Goldman Sachs Communacopia investor conference in New York, The Street reports.
Murdoch also mentioned the importance of recognizing the new generation of young viewers who prefer to slash traditional cable television plans and instead opt for video streaming platforms like Netflix.
Last month, Netflix announced a new three-tier pricing plan for customers in Japan, ranging from 650 yen to 1,450 yen monthly.
The announcement comes as Netflix launches a partnership with the country's SoftBank Corp. that will allow customers to access streaming services. The partnership, which is well underway, is one of many initiatives the company is making in order to further its international presence.
The company surpassed its 65 million subscriber count last July and has an online presence in over 50 countries around the world.
Netflix officials announced around the same time period that it would introduce a new maternity and paternity leave policy that grants employees an unlimited amount of time away from work during the first year following childbirth or adoption.
The new policy, which was announced via the company's blog, also allows said workers to return via part-time or full-time status. The move is seen as a way to prevent workers from having to complicate their employment status with government agencies.
"We want employees to have the flexibility and confidence to balance the needs of their growing families without worrying about work or finances," Netflix Chief Talent Officer Tawni Cranz wrote.
"Parents can return part-time, full-time, or return and then go back out as needed."
Netflix was founded in 1997.
