Dickey's Barbecue Pit is installing new interiors with improved menu boards for customers in all of its new locations according to restaurantnews.com.
The insides of each new franchise will have layered wood interior designs, and attractive menu boards which are meant to improve a customer's experience while they dine Restaurant News reported.
"For three generations, my family has held a deep-rooted passion for great barbecue and as our brand evolves it's important to convey that message visually," Dickey's President and Chief Executive Officer Roland Dickey, Jr. told Restaurant News. "The craftsman style with the rough-hewn wood and metal combination really sets the vibe for an overall enhanced dining experience."
The company will also slowly make the changes at its existing locations Restaurant News reported.
The wood digs have a look where they appear worn-in with recycled wood planks lined with metal detail and bold graphic prints on canvas Restaurant News reported. The menus are equipped with photos and descriptions of food items in high definition.
"Dickey's has a rich history and we continually strive to offer exciting new ways to keep our brand energized," Dickey told Restaurant News. "From the rustic design of our restaurants, the wood fire smell from the smoker to the tunes playing in the background - it all sets the tone for the next generation of Dickey's Barbecue Restaurants."
According to Restaurant News, the company's new menu option with whole meat, are also included on the menu and available at all Dickey's restaurants nationwide.
The chain, which has been dubbed the "world's largest barbecue franchise," according to Restaurant News has more than 300 locations in 40 states throughout the United States.
The company offers meats and sides served home style, barbecue sauce and free kids meals on Sundays Restaurant News reported.
