Keurig Green Mountain, Inc. has partnered with Campbell Soup Company to launch Campbell's Fresh-Brewed Soup, to be available in Keurig's K-Cups, according to a press release issued by Keurig.
The move is Keurig's plan to reverse the sales slump that the company is experiencing.
Keurig said in the press release that the new Campbell's Fresh-Brewed Soup can be brewed in all of its Keurig Hot brewers that use K-Cup pods.
The new soup is available in two varieties, "Homestyle Chicken Broth & Noodle Soup Mix" and "Southwest Style Chicken Broth & Noodle Soup Mix."
Mark Wood, chief business development and partners officer at Keurig, said in the press release that the launching of Campbell's Fresh-Brewed Soup "marks a milestone" in the company as it is their "first expansion beyond beverages."
"We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day," he said.
Michael Goodman, marketing director of innovation at Campbell Soup, said in the press release that the newly launched soup cup provides a "convenient way for customers to enjoy soup."
"We know more than 80 percent of people who buy Keurig pods also buy Campbell's soup, so bringing together two products people love in one handy kit is a winning idea."
CNN Money adds that the move is Keurig's bold new plan to try and reverse the slumping sales that the company is experiencing.
The company, which was a Wall Street darling, has had a tough time selling its K-cups and machines.
Keurig has reported "disastrously bad results" in its report last month and has planned layoffs of 330 workers, according to CNN Money.
The company's sales have dropped 5 percent in the most recent quarter and its shares have dropped steadily this year.
CNN Money reported that the company is hoping the new soup in a K-Cup, which costs $11.99 for an 8-pack of cups and packets, will save the day.
The company is hoping to take advantage of the coming winter season.
Keurig said in the press release that brewing the soup with Keurig's machine is a three-step process.
To brew the soup, simply empty the soup packet into a 12-oz cup, and then insert the K-Cup pod, brew, stir, let sit, and enjoy the soup.
To view how the soup is brewed, you may visit FreshBrewedSoup.com.
