Starbucks is currently revamping its menu, according to the Chicago Tribune.
Pascal Rigo, whose in charge of the $1.5 billion food business at the company told the Tribune not much thought was put into the food menu since it wasn't initially a goal for the company.
"Coffee was such a core competency that everything else was an afterthought," he told the Tribune. "We had a.m., p.m., an afternoon and lunch teams without a real single vision around it."
Rigo said the company is changing its vision so it can match what its competitors are doing.
"We have a lot of people who do mediocre food that are starting to do mediocre coffee," he told the Tribune. "We do great coffee and we're going to have to compete at some point with these people, and we need to make good food great food."
Breakfast and lunch items will appear in about a year after the inception, the Tribune reported.
New breakfast and lunch items will follow within about a year.
The corporation acquired Rigo's 19-unit La Boulange bakery chain last June in a $100 million transaction. Items from the bakery are now in 22 Starbucks locations the Tribune reported.
Starbucks CEO Howard Schultz has also expressed interest in playing a major part of incorporating the changes.
La Boulange has provided frozen baked goods for organic grocery store chains Trader Joe's and Whole Foods the Tribune reported.
This is not possible at Starbucks locations only because kitchens at locations are not equipped with cafe's which makes it difficult to store frozen items the Tribune reported.
However, ways have been investigated to see how this can possibly work out in the future.
